Proof to Profit

Event description

A great idea isn’t enough—without customers, there’s no business. Proof to Profit is a three-part virtual training series that helps entrepreneurs test their ideas before investing too much time or money.

Many business owners jump straight into building and branding, only to find that customers aren’t responding. This course helps you avoid that common mistake by focusing on customer discovery first. You’ll learn how to find out if your idea solves a real problem for people who are willing to pay for it.

In Proof to Profit, you’ll practice simple but powerful ways to gather proof, including customer interviews, surveys, observations, and small experiments. Using concepts from All In Startup by Diana Kander, the course shows you how to learn directly from potential customers and adjust your idea based on what you discover.

Led by Senior Business Development Consultant Joel Barrett, this series combines guided learning, group discussion, and one-on-one coaching. By the end, you’ll have more clarity, confidence, and a stronger foundation for building a profitable business.

Join us on February 3, 10 & 17, 2026. Virtual option available for those outside the KC metro area.