Google Analytics Reports That Matter: Traffic, Engagement and Performance

Event description

Once Google Analytics is set up, the real value comes from knowing where to look and how to use the data. Many small business owners collect data but aren’t sure which reports actually help them improve results.

In this webinar, our expert will show you how to read the most important Google Analytics reports and explain what the numbers mean for your business. You’ll learn how to identify where visitors come from, which content performs best, and how to ensure your data is accurate so you can make confident, data-driven decisions.

You’ll learn:

• Essential account and user settings to confirm your data is accurate
• How to read Acquisition reports to understand traffic sources
• Which marketing channels drive the best results
• How to use Engagement reports to evaluate website content
• How to identify weak pages and improve performance
• How to make confident, data-driven decisions using Google Analytics