Business of the Booth: Strategies for Farmers' Markets, Pop-ups, and Tradeshows - Webinar via Zoom

Event description

Join the UTSA SBDC and S. David Ramirez for this session. 

Business of the Booth: Strategies for Farmers' Markets, Pop-ups, and Tradeshows

This workshop breaks down how small businesses and CPG brands can turn temporary selling spaces into reliable revenue engines. Attendees will learn how to choose the right markets and shows, prepare the materials that actually move product, and design booths that attract and convert real buyers. We will focus on practical setup, visual merchandising, staffing, and flow that work in tents, pop-ups, and exhibit halls. Participants will leave with a repeatable framework they can use to increase sales, improve brand presence, and grow beyond one weekend at a time.

S. David Ramirez, CFEE

S. David Ramirez, CFEE is an award-winning marketer, speaker, and technologist from San Antonio. His agency, SDMRamirez, helps events, entrepreneurs, and economic development organizations grow. David has delivered more than 200 main stage presentations and breakout sessions at conferences nationwide.

David teaches in multiple event certification programs including the IFEA/NRPA National Event Management School, Texas Event Management Institute, and the University of Minnesota Extension Event Management Certification program.

David serves on the board of the International Festivals and Events Association Foundation. He leads special projects designed to accelerate innovation in the events and tourism industry, including launching the inaugural Student Careers Summit in Pittsburgh and the Lubbock Event Success Lab.

Mostly, he’s a nerd. Talk to him about anime, craft beer, and science fiction.