Why Bother with Financial Forecasts
… Do you reject financial forecasting because it’s going to be wrong, or it’s too hard to do? Do you think it takes an … is founder and Chairman of Palo Alto Software and bplans.com. He has an MBA from Stanford, has been married 46 years, … recession kicked our sales in the gut. Our forecast was way off. We were down 20 percent from what we expected. So, …