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  • Don’t think of a business plan as a formal document that’s hard to do, useful only for startups, bank loan applications, and seeking investment. Think of it as a lean plan that’s just lists and tables and is vital for optimizing business management.1. Manage strategyStrategy is...
    Industry Word - July 26, 2016 - 0 comments
  • CRM or customer relationship management systems can be an incredibly powerful tool to grow your business.  With CRM you can track sales leads, turns leads into closed sales faster, manage customer support issues and better market to your customers for follow-on sales and renewals. And...
    Industry Word - July 21, 2016 - 0 comments
  • Do you remember when everybody practically everywhere was talking about Subway®? I sure do.Before I got into franchising, the idea of owning a Subway franchise was a hot topic. People from all walks of life wanted in. They saw it as a way to become their own boss with a pretty low upfront...
    Industry Word - July 19, 2016 - 0 comments
  • Email marketing is just one of many ways to engage customers and ultimately lead them to purchase a product or service. Building and maintaining a healthy email list is important in learning more about your customer base and how they respond to your business, as well as generating potential new...
    Managing a Business - July 14, 2016 - 4 comments
  • According to GlobalWorkplaceAnalytics.com,* 3.7 million employees (2.8% of the workforce) now work from home at least half the time, and the number of work-at-home employees has grown 103% since 2005. If your business has employees who work from home, understand the tax rules they face for claiming...
    Industry Word - July 14, 2016 - 1 comments
  • Credit plays an important role in your personal and business life. It impacts your purchasing power, the interest rates you’ll pay, and the terms of repayment. The more insight you have about credit, the easier it is to succeed in business.Successful business owners appear to have a firm and...
    Industry Word - July 12, 2016 - 0 comments
  • The increased connectivity provided by the internet has vastly changed the way we do business. But while most of the effects are for the better — ease of information exchange, ecommerce capabilities and customer service come to mind — there are still negative aspects small business...
    Industry Word - July 07, 2016 - 0 comments
  • Does your small business need a copywriter? Many small business owners try to save money by writing copy for their marketing materials, websites and ads themselves. However, unless you have experience in marketing copywriting, this generally isn’t a good idea.Here are some reasons you might...
    Industry Word - July 05, 2016 - 1 comments
  • It’s hard to escape the interest, activity and advantages of social media. Platforms are either constantly evolving. With the changing dynamics of the digital communication space, it’s important to get back to the basics. The key is to remember that social media is at its core a...
    Managing a Business - June 29, 2016 - 1 comments
  • Whether it’s a new idea that needs money to start, or an existing business that needs money to grow, there are a lot of funding options that don’t require sharing ownership with investors.  Don’t get me wrong; I am an angel investor, a member of a group of us in Oregon....
    Industry Word - June 23, 2016 - 1 comments

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