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  • With email marketing, social media marketing and online marketing grabbing most of the attention in recent years, you might think direct mail marketing is an outdated concept. Think again: Direct mail is enjoying something of a renaissance in both the B2B and B2C worlds, thanks in part to (surprise...
    Industry Word - June 02, 2016 - 0 comments
  • Small businesses facing poor or uncertain financial circumstances may be forced to consider drastic employment decisions including layoffs and benefit reductions. If your business faces such decisions, it important to understand your legal rights and obligations concerning employment law.Layoffs,...
    Managing a Business - May 25, 2016 - 0 comments
  • When small business owners think about marketing, they usually think about attracting new customers. But existing customers are equally, if not more, important. A survey last year found that marketers spend on average just 21 percent of their marketing budgets on existing customers—even...
    Industry Word - May 24, 2016 - 5 comments
  • It takes stamina and energy to run a business. Not only that, but study after study shows that improved fitness actually helps to increase brain power – and helps maintain that mental edge longer in life.   That is why it is important for your body to...
    Industry Word - May 19, 2016 - 1 comments
  • If you are seeking a business structure with more personal protection but less formality, then forming an LLC, or limited liability company, is a good consideration.  Regardless of your business structure, some paperwork like an operating agreement is expected. Here are the basics...
    Starting a Business - May 18, 2016 - 7 comments
  • To put it mildly, a lot of things will start happening once you share what you’re going to do. You’ve opened the floodgates, as you’ll see.The Big RevealRevealing something potentially life-changing, like becoming your own boss by buying a franchise, can be a little scary. On one...
    Industry Word - May 17, 2016 - 4 comments
  • The U.S. prides itself on being a nation born of immigrants and entrepreneurs. Opening its doors to foreign nationals seeking to live the American dream is something that continues to this day.But if you’re looking to start a business in the U.S. as a foreign national or alien, you’ll...
    Starting a Business - May 16, 2016 - 5 comments
  • Reducing the gap between female and male labor force participation translates to faster economic growth. The McKinsey Global Institute reports that $12 trillion could be added to global GDP by 2025 simply by advancing women’s equality.Recently, the Small Business Administration’s Office...
    SBA News and Views - May 13, 2016 - 0 comments
  • During the week of April 25th, the atmosphere was electric and the noise was thunderous at Hannover Messe, where U.S. small businesses were actively marketing and selling their products and services at a premier international trade show for industrial products and capital goods held annually in...
    SBA News and Views - May 12, 2016 - 0 comments
  • “Save a part of your income and begin now, for the man with a surplus controls circumstances and the man without a surplus is controlled by circumstances.” That was advice given by Henry Buckley, an Australian politician in the 19th century. This sentiment is just as important today for...
    Industry Word - May 12, 2016 - 4 comments

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