Industry Word

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Blogs Category - Industry Word

  • Have you noticed how sometimes people don’t want to plan because they don’t want to put future numbers on record? I call this the “crystal ball and chain” problem. People are thinking “if I write down my numbers for next year, they’ll use that to fire me.”...
    August 21, 2017
  • Today there are 1.2 billion websites -- or one website for every seven people in the world! That’s a lot of competition. If you want to get traffic to your website, you’re going to have to take the right steps.Take a look at the following 10 things savvy online marketers do to get web...
    August 18, 2017
  • Occasionally, franchise owners run into problems running their businesses.If you decide to become a franchise owner, who should you communicate with to get an issue you’re experiencing resolved?And most importantly, what if your issue (or issues) aren’t getting taken care of? What...
    August 15, 2017
  • Did you know more than 52% of all small businesses in the U.S. are home based?According to the Small Business Administration, there are more than 28 million small businesses in the United States, making up 99.7 percent of all U.S. businesses.If you are considering or are in the process of starting...
    August 14, 2017
  • For small business owners, it can be difficult to find good job candidates. Small businesses often times have to compete in the job market with large employers offering an attractive menu of fringe benefits. A possible solution for small businesses is finding workers who can be trained for the jobs...
    August 08, 2017
  • Advertising and marketing is regulated by federal law, and if you’re not on top of the regulations that apply to you, your ads could end up costing you more in fines than they bring in business. The Federal Trade Commission regulates and enforces advertising laws. Here are some key...
    August 04, 2017
  • What’s an encore entrepreneur? It might look a lot like you.These are people who might be starting a business for the first time as they near retirement age. Or, you may be retired already, and seeking a new path to help you feel reinvigorated in your new lifestyle.Here at SCORE, we know age...
    July 28, 2017
  • Most business owners have a general idea of the executive summary that comes with the traditional business plan.  However, in the real world, summaries come up much more often than just in the business plan. How to create the summary, and how to use it, depends on the business objective. ...
    July 20, 2017
  • It’s been several decades now since I first ran into the mental magic of marketing positioning. The diagram here shows it as presented by Philip Kotler in his text Marketing Management, which has been used in business schools for decades. It shows positioning related to breakfast:As you can...
    July 20, 2017
  • Like most small businesses, you probably can’t self-insure (pay for losses out of pocket) because you can’t afford the risk for substantial financial exposure. You need insurance. But you may not have the type or amount of coverage that is necessary for your protection at this time....
    July 13, 2017

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