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  • One of the most common reasons for business owners not getting the benefit of business planning is putting off doing a plan because it seems too hard. People still think of a business plan as a big formal document, hard to do, and — sadly — not worth the effort. But what they miss with...
    May 10, 2019
  • The human attention span is evolving and that has important implications for marketers. What type of marketing content gets and holds people’s attention—and how can you create it? Here’s what you need to know.Attention spans are evolvingWhile there’s lots of lamentation...
    May 10, 2019
  • Tax-related identity theft is prominent on the IRS’s 2019 Dirty Dozen list of Tax Scams. Tax-related identity theft is not limited to stealing personal information of individuals. Because of successful efforts to crack down on such identity theft, thieves have shifted their focus to...
    May 01, 2019
  • When you first start looking for a franchise to own, the upfront expenses you’ll be responsible will be on your mind.That said, it’s crucial for you to find out what your starting and ongoing expenses will be if you become a franchisee.In this post, I’m going to list the major...
    April 22, 2019
  • Are you looking to increase productivity in your small business? Some entrepreneurs and professionals find it helpful to have access to multiple computer monitors. This type of setup can potentially improve collaboration, productivity and even location flexibility. But there are also some potential...
    April 18, 2019
  • As a small business owner, it is important to have an understanding of business credit terms. Similar to personal credit, business credit determines whether your company can be trusted by the way it manages money.  Like personal credit, business credit is a reflection of how well your company...
    April 18, 2019
  • Before I share my ideas on how you can get past your fear of buying a franchise, I need to address this issue:It’s perfectly normal to have feelings of fear when you’re thinking about buying a franchise. Let’s see if I can help alleviate some of these fears for you.Transition...
    April 05, 2019
  • From Glossier to Quip, a variety of hip new companies is targeting millennials with...mailers? From postcards to catalogs, “hot, digitally savvy, direct-to-consumer” brands including Casper, Harry’s, Wayfair, Rover, Quip, Away, Handy, and Modcloth have all started targeting...
    April 04, 2019
  • There are more than 3 billion people around the world using social media monthly, according to 2018 research from We Are Social and Hootsuite. So if you’re not leveraging this massive audience for your business, you could be missing out on huge growth opportunities.There are hundreds of...
    March 25, 2019
  • Formal business plan or not, here are three planning essentials that all business owners need to do.You may or may not need a business plan document for your business. Some businesses have what I call a “business plan event” that requires preparing the plan document for outsiders....
    March 25, 2019

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