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  • What is a whitepaper, and why should you create one? Targeted to B2B customers, a whitepaper is a short document (generally six to 10 pages long) that provides useful information to your customer base, displays your thought leadership, and showcases your business’s expertise.Whitepapers are...
    July 07, 2015 - 0 comments
  • Shakespeare wrote, “A rose by any other name would smell as sweet.” I say a plan by any other name is still a plan; but many different things get labeled "business plans." You'll see that label on:Strategic plansAnnual plansOperational plansFeasibility plans  ...
    June 23, 2015 - 4 comments
  • If your travel plans this summer include a trip for business (or even for family vacations!), be sure to consider these tips for low-hassle, low-cost travel. A little planning can make your travel cheaper with less hassle, too.1.     Sign up for cloud email and documentsNo more...
    June 18, 2015 - 12 comments
  • Bouncing your ideas off of others is a strategy that can and should be used before making any major purchase, like the purchase of a franchise business – especially because it’s easy to lose perspective when you’re focused on all of the intricacies that go into choosing and...
    June 16, 2015 - 2 comments
  • For a number of years I worked as an offsite employee for a New Jersey company. I was in New York, and later in Florida. I never had a desk at the company so I worked from home. This telecommuting arrangement isn’t unusual these days because technology makes it possible to collaborate and be...
    June 11, 2015 - 1 comments
  • Do you know what your company is worth?Understanding your profit and loss statement and cash flow statement only tells a part of the story of a business. Unfortunately many small business owners tend to overlook one of the key measures that shows the overall health of a business – the balance...
    June 09, 2015 - 0 comments
  • After the recent financial crisis, traditional banks are more reluctant than ever to fund small businesses. Entrepreneurs need not be discouraged though, as a new trend has emerged in the world of finance: “alternative lending.” What exactly is alternative lending and is it right for...
    June 04, 2015 - 4 comments
  • In a world of social media and online marketing, sometimes small business owners forget about tried-and-true, traditional marketing methods, such as promotional products. But with summer—the season of outdoor events, festivals, and sponsorships—upon us, now is a good time to take...
    June 02, 2015 - 0 comments
  • In my business we publish over 250 pieces of content each month.  At that level we see the challenges writers struggle with – everything from writer’s block to poor sentence structure. But one of the biggest challenges comes after a writer completes a piece.If content...
    May 28, 2015 - 3 comments
  • One thing that bugs me about the world of entrepreneurship is how often people who ought to know better propagate these three very common and potentially dangerous myths. They come up constantly as I talk to entrepreneurs at meet-ups, business plan competitions, and in classrooms. And I see them...
    May 26, 2015 - 4 comments

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