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  • Social media marketing takes more than signing up for a free account and waiting for followers and fans to materialize.But where do you start creating content that resonates with your audience on social media?You need a content-first business. But while content-first usually refers to brands that...
    September 03, 2015 - 1 comments
  • Do you do public relations for your business? Many small business owners neglect PR because they think it takes too much time or requires hiring a PR person or agency. Others think their businesses just aren’t newsworthy or that they can’t write a good press release – so why...
    September 01, 2015 - 0 comments
  • You need sales forecasting to run your business better. The forecast becomes your budget, and then the budget is tracked, and tracking leads to watching results and constant corrections. Below budget sales are an alert to problems. Above budget sales are a window to opportunities. To get to the...
    August 25, 2015 - 1 comments
  • There’s plenty of advice out there about choosing a business name, such as the need to do a name search in your state, a trademark search, register the name, and other key legal issues.  Those are all important factors to consider as you choose a business name.But I’d like to focus...
    August 20, 2015 - 0 comments
  • First impressions. They’re worth so much.In franchising, the first impression you get when you start to look at a specific franchise opportunity, dictates how far you’ll go with your investigation.  These days, it’s the franchise company website* that is often where people...
    August 18, 2015 - 5 comments
  • Business owners may have sound reasons for giving shares in their employees. It incentivizes staff to be loyal and productive and it can translate into financial rewards for the owner. Tax rules make transfers of stock complicated for corporations and employees. Here are four ways to get stock into...
    August 13, 2015 - 9 comments
  • Having strong business credit scores and ratings are key to getting approved for trade credit and financing for your company. In the same way that personal credit scores serves as a financial report card, your business credit scores grade the creditworthiness of your business.A statistically...
    August 11, 2015 - 2 comments
  • Running a nonprofit takes passion dedication, and a big heart. Whether you’re working to save endangered animals, slow climate change, or help your neighborhood prosper, it’s easy to let your mission take center stage. After all, tirelessly serving that mission is key to your nonprofit...
    August 06, 2015 - 5 comments
  • What’s the first thing that prospective customers see when they approach your business? Your signage tells them where you are, draws their attention and attracts them into your business (or possibly drives them away). Summing up your business brand for the world to see, your business signage...
    August 03, 2015 - 3 comments
  • In the last blog we talked about deciding if a business is franchise worthy. The next step is the big one.It’s one thing to do market research on a business idea, it’s quite another to open your checkbook and put your money where your idea is.Here are a few things you’ll need to...
    July 30, 2015 - 4 comments

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