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  • March 29 is National Mom and Pop Business Owners Day—a day to celebrate the value that family-owned small businesses bring to their communities. These days, Mom and Pop businesses face many challenges as they compete against larger retailers and service providers with expansive budgets. But...
    March 08, 2018
  • The need for good business planning is as strong as ever, and the potential benefits are as important as ever. Every business owner ought to have a business plan. But the best strategies for business planning are different than they used to be.With that in mind, I’ve identified 8 pervasive...
    March 02, 2018
  • Have you ever thought about starting a B2B franchise?B2B, short for business-to-business, is a sector of franchising that’s a bit under the radar. That’s because these franchises are not as visible as food or retail franchises.But their lack of visibility shouldn’t be a deterrent....
    February 21, 2018
  • Facebook, Twitter, Instagram, and more — social media can be pretty overwhelming at times. But hold on!Success in social media may not be nearly as complicated as you think. In fact, here’s a simple formula any small business owner or entrepreneur can follow to become a social media...
    February 15, 2018
  • As individuals we spend years establishing, managing and protecting our good personal credit ratings. With strong personal credit, access to favorable interest rates and terms when applying for credit and financing may be available at the stroke of a pen.When you have the ability to obtain...
    February 09, 2018
  • Nepotism—the practice of using power or influence to favor relatives—has a poor connotation. However, when it comes to your business, it may just be a great idea, especially in today’s environment. Here are 5 reasons why.1. Talent in a tight job marketWith unemployment rates at...
    February 06, 2018
  • There are dozens of ways your small business can advertise—but for many consumers, television still holds the most sway. In fact, a recent survey reports TV ads are more trusted and more likely to influence purchases than any other advertising medium.The poll of more than 1,000 consumers...
    January 31, 2018
  • February 11 is "Don't Cry Over Spilled Milk Day." What better time for entrepreneurs to come to terms with the fact that setbacks happen—and that wallowing in them serves no productive purpose?Along with the elation of meeting business milestones, moments arise when not...
    January 31, 2018
  • What do you think of when you hear the phrase “business plan?” Does that bring to mind a formal document that starts with a summary and includes modules describing your business’s products, market, strategy, team, and essential projections? If so, let me introduce you to the...
    January 23, 2018
  • When it comes to online advertising, there’s a powerful technique called “retargeting.” On Google Adwords the approach has another name. Google calls it “remarketing,” but no matter what you call this method, it can be a game changer.Retargeting enables you to...
    January 19, 2018

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