Content Strategy 101: Why You Need to Start with Your Audience

Event description

Content strategy guides the creation, delivery, and use of content for communication with your most important target audience. Content strategy means getting the right information, to the right people, in the right place, at the right time. Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. In this workshop, we will dive into the importance of building client personas, how to create content themes that resonate with them, and building on topics to include in your communication whether is it on social media, company website, direct email campaigns, podcasts or other ways you connect with your customers.