Apr 23: Understanding Google Analytics 4

Event description

The digital landscape is evolving, and so is your data collection. We demystify Google Analytics 4 by breaking down the key differences between UA and GA4. Understanding the GA4 reports will help you gain the actionable insights you need to optimize your marketing strategies.

You will learn:

• Key differences between UA and GA4

• Essential GA4 features for tracking user behavior 

• Actionable insights to optimize your marketing strategies

Prior to the webinar, give thought to: 

• The reports that you used frequently in the Universal Analytics

• Consider what type of insights you want to get out of your analytics

Presenter: Nalini Goolsarran

Nalini Goolsarran, founder of EdgeSpace Marketing, is passionate about transforming business practices and streamlining communications. She has a BS in Computer Information Systems and experience in IT, Project Management and Communications. Before becoming an entrepreneur, she was an Associate COO for a division of a global financial institution. She believes in the strength of her community, she regularly volunteers for organizations and causes that empower the next generation.