LinkedIn Marketing Essentials - 06/18/2024

Date and time





Mid Atlantic Region SCORE

Host organization


Type of event

Resource Partner event

Event description

As one of the most important B2B social media platforms, LinkedIn can help you attract more eyes on your business. The biggest advantage of LinkedIn is that it is frequented by many senior-level influencers, decision-makers, and thought leaders. If you want to grab the attention of top-level executives, then you should work on your LinkedIn marketing strategy. Unlike other social networking sites, LinkedIn offers a goldmine of opportunities for B2B marketers. You’ll be better informed about what’s going on in your industry and the industry of your ideal, favorite and most profitable clients.

What You Will Learn:

  • Why LinkedIn
  • LinkedIn Profile Musts
  • How and Why to Create Your Company Page
  • Finding LinkedIn Groups
  • Making Connections
  • LinkedIn Posts, Articles and Newsletters
  • Content Calendar (complimentary content calendar provided to all attendees)

Hosted by SCORE Princeton.

About the Presenter:

Patty Ross has over 20 years of experience in marketing and has been in the online space since 1998, where she developed an e-commerce program for a gourmet gift company into a million-dollar business.