CRM: What Do I Do with the Data?

Event description

As a business owner, you've probably heard that you should use CRM software.

But once you have subscribed to a CRM software, do you know what you should collect, store, and manage in that CRM software? Or how you should use it to build and maintain relationships with leads and customers?

In this presentation, you will learn:

1. The essential data you should be storing about your leads and customers,

2. How you should use your CRM software to build and maintain relationships with those leads and customers, and ultimately

3. How to analyze this data to make data-driven decisions about your business

Instructor: Felicia Terry