Boots to Business. Online Reboot, Modules 3&4

Event description

The BTB-Reboot curriculum provides assistance to those interested in exploring business ownership or other self-employment opportunities by leading participants through the key steps for evaluating business concepts and providing foundational knowledge required to develop a business plan. Participants are introduced to a broad spectrum of entrepreneurial business concepts and resources available to access start-up capital, technical assistance, contracting opportunities, and more.

Our Boots to Business-Reboot (B2BR) classes are offered on Tuesdays in a virtual format from 6:00 pm-8:00 pm;( Pacific Standard Time) TWO MODULES ARE TAUGHT PER WEEK. Must register for each week separately.

MODULE 3: UNDERSTANDING MARKETS & YOUR COMPETITIVE SPACE

OBJECTIVE: Understand how to conduct market research, the importance of market research, and the basics of competitive strategy/analysis. Understand ways to conduct low-cost customer validation and market research. Understand how to evaluate an industry.

MODULE 4: THE ECONOMICS OF SMALL BUSINESS START-UP

OBJECTIVE: Understand the foundation for the cost, price, volume relationship, as it informs profit potential and sustainability for the planned venture.