World Trade Month: Leveraging Hispanic Heritage for Global Sales Success

Event description

Join SBA’s Office of International Trade and the International Trade Administration’s Global Diversity Export Initiative (GDEI) as we celebrate the 2024 SBA National Small Business Exporter of the Year: Felipe Arroyave, President of Spectrum International.

Hear Felipe’s story of achieving the American Dream and of the resources he tapped along the way, including his close working relationship with the UGA Small Business Development Center and U.S. Commercial Service office in Atlanta, GA.

By focusing on the global market, this specialty contact lens provider is achieving their vision of “a world that sees better.” Felipe is sharing his story to help others see what the global marketplace has to offer and how to achieve success.

You will also find out what the GDEI has in-store this year to help underserved communities in the United States increase their exports, including their “Exporting Home” initiative.