Marketing Metrics for Small Business Owners

Event description

What is the best approach to monitor and review marketing metrics? We’ll highlight key metrics to use for ongoing business and marketing planning.

If you need a consistent system for tracking and reporting marketing results, this workshop is for you.

Takeaways:

• Tools to track metrics for: websites, email marketing, social media, video and digital ad campaigns
• Key metrics to monitor monthly, quarterly, annually
• How to utilize digital marketing metrics to inform new strategies
• Sample report-out documents