Jun 13: How to Compete-with-Advantage & Win More Business

Event description

Do you ever recall meeting someone at a social function, child’s sporting event, on a plane, at a trade show, at the dog park, or in an elevator who (in casual conversation) asked you “Who are you and what do you do?” If so, do you recall making a memorable response that left the asker with an understanding of what you do and with a compelling reason to contact you when they have a need for your product / service?

For most of us the answer to the latter question is probably no. Caught unaware, we most likely rambled, used jargon, said more than anyone could digest, and lost the opportunity to make a memorable impression.

In this hands-on workshop we will help you identify or create a compelling reason for these 'prospects' to call and incent them to choose you over a competitor.

You will learn:

• What are the key elements of this ‘introduction.’
• How to identify or create your unique competitive advantage(s) … these representing the compelling reason for prospects to call you.
• How to communicate the benefits of these advantages to your prospects in 30 seconds (or less).
• How to hone this ‘introduction” for different audiences.
• How this introduction can be used to help create a more effective marketing strategy.

Presenter: Peter Engstrom

Peter is the founder and Managing Director of Mainly Marketing – a consulting firm that has been helping businesses increase their marketing effectiveness and profitably grow sales for more than 30 years. Clients have included EG&G, Cutler-Hammer, EATON, Kollmorgen, Panasonic, Signal Transformer, Tecknit, Eaton, Unimax Switch, and Measurement Systems. He founded, SCHMERSAL USA and STEUTE Meditech … serving as their COO and profitably growing each entity into a market share leader in North America. Peter is also an Adjunct Professor in the Jack Welch College of Business at Sacred Heart University teaching various undergraduate and graduate marketing courses.