Social Media Strategies

Date and time

-

Event cost

$79.00

Location

Online

Organizer

Program Coordinator: Jen Spilker
sbdc@umkc.edu
816-235-6063

Host organization

Missouri SBDC at UMKC

Type of event

Resource Partner event

Event description

Winning on social media isn’t about posting everywhere or chasing trends—it’s about having a clear strategy that fits your brand and your audience. This workshop helps small business owners understand where, when, and how to show up on social media so their efforts actually pay off.

In Social Media Strategies, you’ll learn how to build a strong foundation before you start posting. That means getting clear on your goals, understanding who you’re trying to reach, and choosing the platforms that make the most sense for your business. From there, you’ll focus on creating a strong first impression by optimizing your profiles so people can find you, trust you, and want to learn more.

The workshop also tackles one of the biggest challenges for small businesses—creating content consistently without a large team or a lot of extra time. You’ll learn practical ways to plan and create content more efficiently, so showing up on social feels manageable, not overwhelming.

Led by award-winning content marketer Maggie Glenski, this session gives you clear direction, practical tools, and confidence to build a social media presence that supports your business goals.

Register