AI-Enhanced Entrepreneurship: A 102-Level Guide to AI Applications in Business

Event description

You’ve learned the basics of prompting and explored where AI can fit into your workflow — now it’s time to go deeper. One of the biggest challenges with AI is moving from “interesting outputs” to meaningful results you can actually use in your business. In this 102-level session, we’ll continue our journey as AI Explorers by:

• Showing how context engineering makes AI outputs more relevant, accurate, and aligned with your brand.
• Tailoring AI outputs with context-driven responses using Retrieval-Augmented Generation (RAG).
• Building a simple Custom GPT that demonstrates how to combine AI’s strengths with your business context.
• Practicing how to stay the human in the loop by refining AI outputs and spotting where judgment still matters.
• Applying all of these skills to a realistic case study to better understand what AI can and can’t solve on its own.

This session is designed for small business owners, managers, and professionals who have experimented with AI tools and basic prompting, and who are ready to integrate AI more strategically into their operations. You’ll leave with practical experience in customization, tools for bridging AI and human expertise, and clear next steps for bringing AI into your own business with confidence.