FORWARD FEST: Demystifying the Pro Forma: Building Financial Projections

Event description

In 40+ years of working with entrepreneurs, we have regularly observed that “the money part” of business planning is often what causes many business owners and would-be business owners alike the most anxiety and confusion. Yet the numbers don’t have to intimidate you. Instead, understanding a clear financial plan for your business will give you the confidence to make educated decisions about the viability of your business idea, access needed capital and actively manage cash flow as your business grows.

• The purpose (and power!) of a pro forma in business planning, management and in accessing capital
• The fundamental “inputs” to building solid projections, including:
  1. Identification of your business models key revenue streams, and how to translate to your projections
  2. Synthesis of customer, competitive and industry knowledge into reasoned market size and share estimates
  3. The impact of pricing decisions, buyer behavior and capacity on projected revenue
  4. Types of key cost estimates needed for your projections
  5. Other considerations
• Resources for pulling it all together!