Content to Strategy

Event description

Content to Strategy is a 7-week, hands-on Instagram marketing cohort designed to help small business owners go from overwhelmed and inconsistent to confident, strategic, and visible on Instagram.

This program is Instagram-only and intentionally structured so each week builds on the last. You’ll learn how Instagram actually works, how to clean up and optimize your profile, and how to create content that aligns with your business goals — not just trends.

You’ll develop a personalized Instagram content strategy, get professional content filmed for your business, and learn how to turn that content into Reels and posts.

Along the way, you’ll master:

• Instagram caption writing
• Hashtags (what actually matters now)
• Engagement strategies that lead to DMs and conversations
• Collaboration and influencer outreach to expand your reach

We’ll wrap the cohort by teaching you how to read Instagram insights, understand what’s working (and why), plan your next month of content with confidence, and get personalized feedback during our final in-person group celebration.

Whether you’re tired of guessing what to post or want structure and accountability to finally stay consistent, Content to Strategy gives you the system, content, and confidence to show up on Instagram — without burnout.

What You Get:

• 7 Weeks of Instagram-Focused Educational Classes
• A Custom Instagram Content Planner & Strategy Framework
• 1 Professional Content Filming Session
• Filmed by Chrisna of Unedited Content Studio
• At your choice of location
• Full Rights & Ownership to all content produced
• Hands-On Learning (not passive watching)
• In-Person Collaboration & Feedback
• Weekly Accountability + Open Office Hours
• Community Support with other local business owners

You Are Ready for This Course If:

• You’ve been active on Instagram but feel inconsistent or unsure what to post
• You want your Instagram to actually support your business goals
• You’re tired of posting without knowing if it’s working
• You’ve tried trends but want a strategy that fits your brand
• You want professional content without needing to be perfect on camera
• You’re ready to learn how to read Instagram insights and metrics
• You value structure, accountability, and community
• You have a business Instagram account with at least 100 followers

By the end of this cohort, you will have:

• A fully optimized Instagram profile
• A repeatable content strategy you can use month after month
• Professional photo and video content ready to post
• Confidence writing captions that spark engagement
• A clear understanding of Instagram insights (Reels, Posts, Stories)
• A plan for collaborations and growth
• Your next month of Instagram content mapped out

February 11 – March 25, 2026
Wednesdays | 11:00 AM – 1:00 PM MST
Hybrid Format: Zoom + In-Person Sessions

Session Schedule

February 11 – Virtual (Zoom)
February 18 – Virtual (Zoom)
February 25 – Filming Session with Chrisna, Unedited Content Studio
March 4– Virtual (Zoom)
March 11 – Virtual (Zoom)
March 18 – Virtual (Zoom)
March 25 – In-Person Celebration + Strategy Session (Nampa)

In-Person Location

IWBC Office
5465 E Terra Linda Way
Nampa, ID 83686

Important Details

• Only 12 spots available
• A vetted registration process is required to be able to participate in the cohort
• Filming sessions are limited and scheduled intentionally
• This is a hands-on experience, not a lecture series
• Cost: $249.00

To be considered for one of the 12 spots, please fill out this application: Content to Strategy Application

Reasonable accommodation for persons with disabilities will be made if requested at least two weeks in advance. Contact coaching@businessimpactnw.org or call (206) 324-4330