Stories for Success: Use Storytelling & Marketing to Grow Your Business

Event description

One of the biggest challenges companies face today, is building a successful integrated marketing communications (marcom) strategy that drives results. Standard marcom plans usually focus on the features of products, services, or technology, not the impact or value delivered to a customer. As a result, customers don’t engage, and sales fall short. 

This interactive workshop helps teach business owners how to use storytelling and marcom fundamentals to market their business more effectively; especially after a business has launched and marketing and selling services is now a priority. During this workshop you will learn:

• the differences between a company story, impact stories, and how and when to use both.
• research data that illustrates why a content marketing strategy focused on storytelling is more effective to communicate business value.
• how to identify gaps in your plan(s) around marketing communications fundamentals, impact stories and audience specific calls to action used to drive sales.
• how to create a story framework to build your business.
• a new way to think about stories which can transform your marketing activities. 

Focusing on positive impact, solving customer problems, and addressing customer pain points as part of a marketing communications strategy is proven more effective and engaging. Stories are that bridge to influence buying behavior and drive sales engagement. 

Walk away with new knowledge and tools you can use today to grow your business! 

This workshop will be held In-PERSON only. Registration deadline is 9:00PM the day before.