Intellectual Property (IP) Fundamentals [ONLINE]

Event description

Your ideas, brand, and creative work are valuable business assets. In this introductory session, you’ll learn the basics of intellectual property and how to protect what you’re building.

We’ll cover the fundamentals of copyrights, trademarks, and trade tips, explain what each one protects, and share practical examples relevant to small business owners.

This session is ideal for:

• Entrepreneurs and early-stage business owners
• Creatives, product-based businesses, and service providers
• Anyone new to intellectual property concepts

You’ll learn:

• The difference between copyrights, trademarks, and trade secrets
• How IP protection applies to your brand, content, and ideas
• Common IP mistakes small businesses should avoid

Hosted by the Midtown Manhattan SBDC at Baruch College

Presenter: Donna M. Gitter, Professor of Law at Baruch College. 

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Training collaboration does not constitute an expressed or implied endorsement of the presenter(s) and/or their organization(s) by the NYSBDC and SBA.