APEX Accelerator: How to Build a Strong Government Sales Strategy - 8 Core Activities (2026 Update)

Event description

In this fast-paced, high-energy session, Mr. Frank will show you how to build a sales strategy that actually wins in government contracting. You’ll learn how to identify who buys what you sell, gather the right intelligence, and position your solution to outmaneuver competitors—connecting the dots from targeting to capture to close.

You will learn:

1. How to research who buys what you sell
2. Why communicating quantifiable value is critical to prime and subcontracting efforts
3. How to position your company in the market
4. How to engage the market
5. Why you should consider teaming
6. How to build and manage your pipeline
7. How to manage your Bid – No Bid process
8. Pros and cons of different bid-matching and other contract management tools

This training provides award-winning tactics and strategies that have helped companies win over $14.6 billion in definitive contracts and more than $30 billion in multiple-award contracts.

Target Audience: Business owners, marketing, sales, and proposal personnel