Capitalize on Global Soccer Visitors with Marketing Strategies

Event description

**FREE Sponsored Webinar**

An International Soccer event is coming to Kansas City bringing six matches, hundreds of thousands of international visitors, and billions of eyes on our city from June through July 2026. This is the single largest economic and cultural event in Kansas City's history, and small businesses that prepare now will be positioned to capture a once-in-a-lifetime revenue opportunity.

Whether you run a restaurant, retail shop, hotel, service business, or any customer-facing operation, this webinar will give you the exact strategies, timelines, and action steps you need to market to global visitors and maximize your sales during this event which includes the soccer games and Fanfest.

SCORE Kansas City has collaborated with KC Game Plan to bring you this 2 hour not to be missed webinar where you will learn how to reach international customers, adapt your offerings for different cultures and turn this two-month period into a year’s worth of growth. Don’t miss your chance to be ready when the world comes to Kansas City.

Faculty: Janet Elie has over 30 years’ experience in management, marketing and sales within the Financial Services Industry. Janet has dedicated her services to coaching small business owners with online marketing, social media, email marketing, and consulting on what improvements need to be made to attract the right audience to their business. Janet is a SCORE Mentor. Her favorite motto is “have laptop will travel” so she can be anywhere while helping her clients, by a beach, sipping wine, or hiking in a forest.

As a KC Game Plan contributor, the SCORE Association provides training, tools, and marketing expertise to help local businesses prepare for increased global attention and economic opportunity in 2026 and beyond.

KC2026 and the KC Game Plan program provide educational content and resources for informational purposes only. The views expressed by presenters are their own and do not constitute legal, financial, or business advice. Participants should consult qualified professionals before making business or investment decisions.