More Marketing Strategies for the Global Soccer Event in KC

Event description

During a one-time special event, the normal marketing strategy doesn’t play well. You won’t have the time to build momentum for people to do business with you. This marketing webinar will offer insight into what marketing strategies and tactics can help you be successful so your business can be positioned at the forefront when the visitors land in Kansas City for the Global Soccer Event in June and July 2026. You will need a targeted approach to get the sales you want. 

We will offer you a pre-action as well as a day-by-game-day action plan encompassing digital, social, cultural and local marketing. If you are new to understanding other cultures, you will learn the differences and similarities and how to engage with language barriers utilizing tools available to use.

Faculty: Janet Elie has over 30 years’ experience in management, marketing and sales within the Financial Services Industry. Janet has dedicated her services to coaching small business owners with online marketing, social media, email marketing, and consulting on what improvements need to be made to attract the right audience to their business. Janet is a SCORE Mentor and her favorite motto is “have laptop will travel” so she can be anywhere while helping her clients, by a beach, sipping wine, or hiking in a forest.

As a KC Game Plan contributor, the SCORE Association provides training, tools, and marketing expertise to help local businesses prepare for increased global attention and economic opportunity in 2026 and beyond.