SCORE From Ideas to Impact: Building a Content Strategy that Actually Works

Event description

If you’ve ever found yourself asking “What should I post this week?” — you’re not alone. This workshop will help you move from random posting to a purposeful content marketing plan that drives results.

You’ll learn how to identify your content pillars, set goals for your marketing and create a strategy that actually supports your business growth. Plus, we’ll walk through how to organize your ideas into a system that keeps your content consistent and strategic all year long.

By the end of this session, you’ll have a clear roadmap for your marketing so you know exactly what to post, why you’re posting it and how it connects to your bottom line. 

Our Presenter, Penney Fox

Penney Fox is a Content Marketing Strategist and the Developer of the Marketing Strategy Collective group membership program. She’s worked with hundreds of small businesses since 1999, teaching business owners how to balance managing your marketing strategy with your schedule, stopping what’s not working for you and giving you practical productivity steps to help you build your online presence to connect with qualified customers who want to buy your services, your products or online programs.