SCORE Profitability Part 2 of 3 - How to Set a Price for Your Product or Service

Event description

This is the second of a three-part webinar on managing the profitability of your business. Setting an optimal price for a product or service is one of the most difficult tasks an entrepreneur faces. This workshop will cover five methods of product pricing with step-by-step instructions on how to implement each one.

The methods discussed will include:

• Value Added Pricing
• Cost Plus Pricing
• Modified Cost Plus Pricing
• Competitive Pricing
• Value Based Pricing

We will also discuss how to combine some of these methods to determine a specific price and

sales volume which generates a pre-defined profit specified by the entrepreneur as part of the

process.

THIS IS PART 2 OF 3. TO GAIN A COMPLETE UNDERSTANDING OF BUSINESS PROFITABILITY, WE

STRONGLY URGE YOU TO REGISTER FOR ALL THREE WEBINARS IN THIS SERIES!

Our presenter is Craig Linsky.

FINANCIAL INDUSTRY EXPERIENCE:

27 Years in the Financial Industry with background in Customer Insights, Small Business Analytics & Research, Consumer Product Analysis Retail Credit Product Analysis, Investments Sales Management, Branch Management, Small Business Lending, Treasury (Asset/Liability) Management and Market Research.

FINANCIAL SERVICES VOLUNTEER CORP. EXPERIENCE

Conduct training seminars on strategic planning, marketing, new product development and competitive intelligence for bankers in Jordan, Tunisia, Egypt, Algeria and Iraq.

SCORE EXPERIENCE:

Ten years as a SCORE member. Six years as Chairman of the Client Education Committee. Develop, present and manage workshops on various small business topics. Provide one-on-one mentoring to entrepreneurs.