SCORE A Simple Social Media Overview (Without Being Overwhelming or Complicated)

Event description

When it comes to launching Social Media plans, it sometimes feels beyond overwhelming trying to figure out where to start. Buzzwords like "algorithm" and "SEO" and "AI" get thrown around by everyone selling anything remotely related to marketing.

Having an online presence can be vital when it comes to connecting with a wider audience beyond just word of mouth from current and past clients. But most businesses are not also social media managers, storytellers, camera operators, editors, and marketing managers.

Your job is to be a professional in your field, not every area of marketing and your field.

So how can you break it down and have a plan in place to launch content creation without spending exorbitant amounts of money hiring professionals, or drowning yourself with more tasks on your already overwhelming "To Do" list?

This webinar will discuss some simple steps to get started with content creation in the new year:

• A simple overview of marketing in general.
• What the different Social Media platforms are, and which you should focus on.
• How to manage a posting schedule.
• How to plan checking and managing engagement.
• What types of content should you post.
• What type of equipment you need to create content (hint: not a lot, and you probably already have it)
• How to create content without becoming watered down by AI (and what using AI actually does to you and your brand)

Our Presenter, Koura Linda

Koura is an award-winning filmmaker who has worked tirelessly to develop her own inclusive and successful production company, Space Dream Productions, of which she has served as Founder & CEO since 2013. 

She's overseen the production of over 40 film projects which have received over 200 award nominations and special mentions, and over 70 awards, with 20 different "Best Picture" award winners or nominees, and collaborating on Emmy, Telly, and Webby award nominations and wins. 

Through Space Dream Productions, she utilizes her creative skills and experience overseeing and managing the company’s work of providing creative services to businesses, brands, creatives, professionals, and activists across the country. 

Her passion and dedication supports those trying to navigate the world of storytelling, while she empowers other filmmakers by sharing her knowledge through the podcast, Filmmaking (Actually).