Website Readiness for Global Soccer Visitors and Customers

Event description

**FREE Sponsored Webinar**

Website Readiness for Global Soccer Visitors and Customers

Considerations for International audiences including Payment Processing

An International Soccer event is coming to Kansas City bringing six matches, hundreds of thousands of international visitors, and billions of eyes on our city from June through July 2026. This is the single largest economic and cultural event in Kansas City's history, and small businesses that prepare now will be positioned to capture a once-in-a-lifetime revenue opportunity.

Your website is often the first interaction an international customer has with your business. This class looks at essential website readiness considerations through a global lens. We’ll cover core elements such as mobile responsiveness, navigation clarity, ease of understanding what you offer, and clear ways to do business with you. The session also introduces considerations for international audiences, including payment processing that supports non-U.S. customers and how visitors who don’t speak English may experience your site through browser-based translation tools. Rather than focusing on technical development, this class emphasizes awareness, user experience, and practical checks business owners can review themselves. The goal is to help participants assess whether their website supports trust, clarity, and accessibility for international visitors without requiring a full redesign or advanced technical knowledge.

Faculty: Kim Beer. Kim is a multi-talented Growth Facilitator, national speaker and advocate for small business. She is cohost of the popular podcast “The Business Animal” and the author of “The Little Book of Big Sales Moves.” Kim’s seminars and workshops on entrepreneurial strategy and marketing are honest, enlightening and packed with great action steps and technical instruction garnered from over 30 years of entrepreneurial experience. Kim is also an award-winning writer, graphic designer and photographer. She holds a certification as an Equine Gestaltist from Touched by a Horse and is a certified Hypnotist through the International Association of Counselors and Therapists.

As a KC Game Plan contributor, the SCORE Association provides training, tools, and marketing expertise to help local businesses prepare for increased global attention and economic opportunity in 2026 and beyond.

KC2026 and the KC Game Plan program provide educational content and resources for informational purposes only. The views expressed by presenters are their own and do not constitute legal, financial, or business advice. Participants should consult qualified professionals before making business or investment decisions.