Visibility Strategies for Global Soccer Visitors and Customers

Event description

**FREE Sponsored Webinar**

Visibility Strategies for Global Soccer Visitors and Customers

Learn how to get discovered online, in your industry, and in your community 

An International Soccer event is coming to Kansas City bringing six matches, hundreds of thousands of international visitors, and billions of eyes on our city from June through July 2026. This is the single largest economic and cultural event in Kansas City's history, and small businesses that prepare now will be positioned to capture a once-in-a-lifetime revenue opportunity.

With major global events bringing international visitors to Kansas City, visibility becomes more than local awareness. This class explores practical strategies businesses can use to be more discoverable to people visiting from outside the U.S. Topics include online directories, local and regional listings, social media presence, Google visibility, and website basics that support findability. We’ll discuss how international visitors often search for businesses, experiences, and services before and during travel, and how businesses can position themselves to show up in those moments. The focus is on approachable, realistic visibility tactics rather than complex campaigns. Participants will leave with a clearer understanding of how small shifts in online presence, consistency, and messaging can help their business be easier to find, recognize, and engage with by international customers exploring the Kansas City area.

Faculty: Kim Beer. Kim is a multi-talented Growth Facilitator, national speaker and advocate for small business. She is cohost of the popular podcast “The Business Animal” and the author of “The Little Book of Big Sales Moves.” Kim’s seminars and workshops on entrepreneurial strategy and marketing are honest, enlightening and packed with great action steps and technical instruction garnered from over 30 years of entrepreneurial experience. Kim is also an award-winning writer, graphic designer and photographer. She holds a certification as an Equine Gestaltist from Touched by a Horse and is a certified Hypnotist through the International Association of Counselors and Therapists.

As a KC Game Plan contributor, the SCORE Association provides training, tools, and marketing expertise to help local businesses prepare for increased global attention and economic opportunity in 2026 and beyond.

KC2026 and the KC Game Plan program provide educational content and resources for informational purposes only. The views expressed by presenters are their own and do not constitute legal, financial, or business advice. Participants should consult qualified professionals before making business or investment decisions.