Social Media Marketing for Small Businesses- In Person & Online

Event description

Whether you have been posting for years or are just starting out, social media can feel overwhelming. What works in social is always changing and in 2026 “the algorithm” is now a matchmaker.

In this workshop, we will show you how to create content that helps your favorite platform match your content with your customers' interests. We will focus on quality over quantity, showing you why a few great posts are better for your business than posting every single day. We’ll also use some AI tools to help you create a marketing calendar so you don’t get stuck wondering what you should post and when.

What You’ll Learn:

• The Matchmaker Algorithm: See how social media now "matches" your business with the right customers instead of just showing posts to your followers.
• Quality over Quantity: Why focusing on a few helpful posts per week builds more trust and reaches more people than daily "spam".
• AI Content Planning: Watch a live demo on how to use AI to plan your month, including local events and holidays.
• Picking Your Home: Learn how to choose the best social media apps for your specific business so you don't waste time being everywhere.

Handouts with AI prompts will be provided.

Note:

1. This workshop has a hybrid presentation - Both as a webinar and in person event. If you are in Saginaw, MI, please join us downtown at 200 S Washington Ave in the SVSU Riverfront Building; otherwise, join us online at the link provided.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact sbdc@svsu.edu.

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.