Session 1: What Brand Messaging Can Do for Your Small Business

Event description

If you’ve heard about the importance of brand messaging, but you still aren’t quite sure what it is and why it matters, this workshop’s for you! You’ll learn about the basic brand messaging elements you need to show up with greater clarity, consistency, and impact.

Learning Objectives:

By the end of the session, you’ll understand what brand messaging is, how it can help you build your business, and how to start crafting a few of the most essential messaging elements today!

Target Audience:

This workshop will be especially helpful for small businesses and entrepreneurs who are in years 0-3 of their business journey.

About the Instructor: As a small business copywriter and brand messaging consultant, Amanda Grazioli specializes in human-crafted copy for purpose-driven brands. Before founding her business in 2016, Amanda spent over a decade working in theater, fundraising, and marketing. Since then, she has helped over one hundred businesses, schools, and nonprofits in Central Massachusetts and across the country grow their revenue and impact. Specializing in foundational messaging, strategic web copy, and audience-serving blog posts, Amanda has become known for her deep discovery process and ability to capture each client’s unique voice and crystallize their message. In 2025, Amanda was named Best Copywriter in the Boston Business Women’s Awards and has presented workshops for the Center for Women & Enterprise, E for All Worcester, and other business networking communities.