Building Your Brand’s Video Home Base

Event description

The 12-Month Video Marketing Training Series, led by Komal Acharya, is designed to empower entrepreneurs and small business owners to achieve organic growth through video marketing across multiple platforms, including YouTube, Instagram, TikTok, and Facebook. This comprehensive program provides a step-by-step guide to mastering video creation, branding, and promotion, helping participants confidently use video to grow their businesses without relying on paid ads or monetization strategies.

Through a blend of practical insights, hands-on assignments, and actionable strategies, participants will learn to overcome common challenges like camera shyness and technical hurdles, while developing high-quality, engaging video content tailored to their unique audience. Each month, the program delves into a specific aspect of video marketing, from understanding audience needs and creating impactful content to optimizing for search engines, fostering engagement, and building a loyal community.

Whether you're just starting or looking to refine your video marketing approach, this program offers everything you need to establish a strong video presence, drive audience trust, and grow your brand organically. By the end of the series, participants will have a fully developed video marketing strategy and the skills to sustain long-term success.

What You’ll Learn:

• The power of video marketing for business growth.
• How to create professional, branded videos on any budget.
• Strategies to plan, shoot, edit, and promote videos across platforms.
• Techniques to engage audiences and foster community relationships.
• Practical tools to grow your reach through organic strategies.

Who This is For:

• Entrepreneurs and small business owners seeking to build their brand.
• Individuals new to video marketing or looking to enhance their skills.
• Anyone ready to overcome video fears and embrace digital storytelling.

Join this transformative 12-month journey and take the first step toward mastering video marketing for organic growth.

Month 2: Crafting a Winning Video Presence

Title: “Building Your Brand’s Video Home Base”

Topics Covered:

• Importance of branding in video marketing across platforms.
• Creating consistent visuals: Logos, banners, and aesthetic styles for videos and profiles.
• Writing compelling bios and “About” sections tailored to each platform.
• Selecting the right platforms for your business based on audience demographics.
• Basics of organizing video playlists or highlight reels for better engagement.
• Developing a cohesive content calendar integrating all platforms.
• Examples of small businesses with strong video marketing branding.

Action Plan:

• Optimize your profiles on YouTube, Instagram, and other platforms with cohesive branding.
• Draft a 3-month video content calendar.