Marketing 101: Build a Plan that Becomes a Tool for Success

Event description

Stop jumping straight to tactics and start building a marketing strategy that actually drives results.

Many entrepreneurs think marketing begins with a website, social media page, or flyer. In reality, effective marketing starts with research, clear objectives, defined audiences, strong messaging, smart pricing, and measurable performance indicators. This foundational webinar walks small business owners step-by-step through creating a practical, strategic marketing plan that aligns with their business goals.

You’ll learn how to think strategically before spending money, link tactics directly to objectives, develop messages that resonate, build a realistic marketing budget, and use KPIs to measure what’s working — and what’s not. We’ll also explore the growing role of electronic and social media, when AI is appropriate in marketing, and how to gather and use customer feedback to continuously improve.

This session is ideal for entrepreneurs who want to move from random marketing activities to a structured, confident, results-driven approach.

What You’ll Learn:

• How to create a strategic marketing plan that aligns with your business plan
• The difference between marketing strategy and marketing tactics
• How to identify and prioritize target audiences
• How to craft core and supporting messages that drive action
• How to set measurable marketing objectives and select meaningful KPIs
• How to build a realistic marketing budget and spending timeline
• How to use pricing strategically to strengthen your market position
• How to gather and apply customer feedback to refine your plan