LinkedIn for Business: Shifting from a Passive Profile to a Strategic Asset

Event description

For many of us, our relationship with LinkedIn began in the traditional workforce. We used it to host a resume, search for job openings, or keep a digital Rolodex. But when you move from employee to business owner, the way you use your network must change, too. If you are still treating your profile like a static work history, you are leaving one of your best business development tools on the shelf.                                                        

Join Erica, SBDC Marketing Consultant and founder of Pixel Power, for an intensive 1-hour session on how to transition your mindset and your profile. We will pull back the curtain on the "order of operations" behind a coordinated presence, focusing on:                        

    • The Mindset Shift: How to move from a passive resume to an active, authoritative presence that builds trust with clients, not recruiters.                         

   • The Order of Operations: Why you must develop your messaging and goals before you ever touch a "post" button.                           

 • Strategic Planning: A step-by-step roadmap to ensure your efforts support your business goals rather than just adding to the noise.                           

 • Thoughtful Marketing: How to put intention behind your communication so it resonates with the people you actually want to work with.                          

 Whether you are new to business ownership or have been established for years, you will walk away with a clear framework for turning your LinkedIn profile into a strategic asset for your business.