The "Island Premium" Brand: Marketing Quality Over Price

Event description

In an economy with high costs, you can’t always compete on price—so you must compete on value. This session focuses on  Premium Branding. We’ll show you how to market the "uniqueness" of the USVI—local ingredients, handmade craftsmanship, and island heritage—to justify a price point that protects your profit margins while attracting the right customers.

This presentation includes a Q&A session.