Demystifying Market Research

Event description

Market insights help entrepreneurs ask - and answer - the right questions at every stage of product or service development. When evidence is put into action at the right time, it can change the trajectory of your business.

In this practical webinar, small business owners will learn how to confidently conduct their own market research to navigate critical decisions from early ideas through scaling. We’ll cover the fundamentals of market sizing, voice-of-the-customer research, and pressure testing product-market fit, pricing, and key product decisions. You’ll also gain clarity on when DIY research is enough - and when it may pay off to bring in a professional market research firm.

More About the Expert: Moira Kyweluk is an anthropologist and market research expert with 15+ years of experience in strategic market research. She founded DataSculpt Insights to deliver PhD-level, multidisciplinary research with academic rigor to industry. From early-stage small businesses and startups to established industry leaders, DataSculpt guides teams from product concept to commercial success. Whether you’re testing products, sizing your market, refining product experience, or trying to reach the right customers to grow, we deliver clear actionable next steps. Moira also teaches the next generation of researchers, with roles at the University of Pennsylvania, Northwestern Kellogg School of Management, and New York University. Her work has been featured in Technology Today, Consumer Affairs, Everyday Health, and ongoing academic publications.