Personal Branding: Identity-Based Branding for Entrepreneurs

Event description

This live Zoom session introduces identity-based branding rooted in psychological trust principles. Participants will clarify their positioning and strengthen their credibility through practical, psychology-backed strategies.

Learning Objectives:

• Understand the difference between branding and identity
• Identify why generic messaging fails to convert
• Clarify lived authority and narrative positioning
• Learn the psychological drivers of trust and credibility
• Draft a personal positioning statement
• Identify one messaging improvement to implement immediately

Dr. Johnna holds a PhD in Psychology and brings more than 15 years of entrepreneurial experience, including founding a successful photography business and a nonprofit organization. With 20 years as a therapist and over a decade as a psychology professor, she combines deep psychological insight with practical business strategy to help freedom-driven entrepreneurs turn passion into profit without burnout.

In 2023, she founded Dr. Johnna Consulting LLC, a psychology-backed business coaching and AI strategy firm that helps entrepreneurs build identity-first businesses, implement goal-driven AI, and create custom tools that reduce busywork and protect their energy. Her mission is to help individuals achieve personal and professional freedom while operating at their highest potential.

Attached is the full description. The highlighted portion above reflects the content that will be covered during the one-hour Lunch & Learn session.