Vision2Venture: GovStrategy - Designing Your Business for Government Contracting Success

Event description

This event is hosted by the University of Houston Texas Gulf Coast SBDC Network

The GovStrategy program, based on Wendy Kennedy's renowned "So What? Who Cares? Why You?" methodology, empowers entrepreneurs to design their businesses strategically for government contracting success. Through our immersive cohort experience, you'll learn to apply Kennedy's visual tools and frameworks to ideate, validate, and communicate your value proposition to government stakeholders. Gain the strategic insights and support needed to unlock the potential of government contracting for your business.

This series will be held on Wednesdays, April 8, 15, 22, and 29, 2026.

Please be prepared to have your camera on and audio working.

Highlights:

• Apply Wendy Kennedy's proven "So What? Who Cares? Why You?" methodology to your government contracting strategy
• Ideate and refine your business model using visual tools and frameworks
• Validate your value proposition for government stakeholders *Communicate your unique capabilities and benefits effectively *Gain strategic clarity and confidence in pursuing government contracts

The GovStrategy program is designed for entrepreneurs, startups, and businesses across industries that are seeking to leverage government contracting opportunities. This cohort will provide you with the strategic tools and guidance needed to design your business for success in the government market. If you're ready to bring your solutions to the government sector and need a proven strategic approach, the GovStrategy program is for you.

Before attending the first class, you must read the following chapter and have the assignment completed. You should come to class with a completed napkin drawing and scoping tool. https://smallpdf.com/file#s=9baf7eb9-6439-4768-a896-921f1dd5d54b

PLEASE NOTE: Registration will close two business days prior to the start of the cohort.