THE PROFIT PIVOT: Smart Money + Guerrilla Marketing for Creatives

Event description

You didn’t start a creative business because you love spreadsheets—but ignoring your numbers can quietly limit your creativity.

Eric Beschinski, Ecosystem Navigator, will lead a hands-on session designed specifically for creative entrepreneurs who want to market boldly without flying blind financially.

We’ll start by demystifying bookkeeping—not as “accounting,” but as a creative decision-making tool. You’ll learn:

• What bookkeeping actually is (and isn’t)
• Why it matters to you
• How to read your numbers so you know what ideas you can afford to test, scale, or scrap
• Software options that fit creative workflows (not just QuickBooks)

Once you have financial clarity, we’ll pivot into Guerrilla Marketing—where creativity becomes your unfair advantage. This workshop will show how creatives can market their business and use AI tools to:

• Generate high-impact marketing ideas fast
• Stretch tiny budgets into big visibility
• Test unconventional concepts safely because they understand their financial runway
• Replace expensive ads with creativity, strategy, and smart experimentation

As marketing costs rise, creative businesses that understand both their numbers and their narrative win.

This workshop is ideal for creatives & small business owners who want to:

• Stop guessing and start experimenting confidently
• Market in ways that feel authentic (not salesy)
• Build a sustainable business without sacrificing creativity

Create boldly—without risking your business.