E-E-A-T for Small Businesses: How Local Businesses Build Trust, Get Found on Google, and Win More Customers - Webinar via Zoom

Event description

Google prioritizes trust and credibility when deciding which local businesses appear in search results— and this webinar explains how that works in plain English. The session breaks down Google’s E-E-A-T framework (Experience, Expertise, Authority, and Trust) using real-world local examples instead of SEO jargon. Attendees will learn how Google evaluates a business across websites, reviews, and online profiles, and why trust signals directly affect visibility, lead quality, and ad costs. The workshop focuses on simple, low-cost actions like improving owner visibility, using real photos, and maintaining consistent business information. Participants will leave knowing exactly what to fix, what to avoid, and how to build online trust that converts into more customers.

Webinar Instructed by: Alejandro Quetzeri, Nube Internet - Digital Marketing Agency