From Google to AI Search: How Local Service Businesses Stay Discoverable

Event description

Search is changing fast. Customers are no longer finding local service businesses only through Google, they’re increasingly asking AI tools who to hire.

In this practical, non-technical workshop, you’ll learn how local service businesses can stay discoverable as search evolves from traditional Google results to AI-powered search and answers. We’ll cover how Google Business Profiles, websites, reviews, and structured content now feed both Google and AI systems and what simple steps you can take today to future-proof your online presence.

Using real-world examples from home service businesses, you’ll walk away with clear, actionable guidance to improve visibility, earn trust, and attract more customers without chasing buzzwords or complex tools.