Marketing Strategies for Federal Contracting

Event description

What do you need to know to move from "Registered" to "Revenue." A step-by-step roadmap for contractors to navigate the federal landscape.

You’ve got your UEI number... now what?

The federal government is the world’s largest buyer, but for a new or seasoned contractor, the barrier to entry can feel like a brick wall. Between the complex maze of procurement portals, many new businesses quit before they ever submit their first bid. This workshop is designed for new and aspiring federal contractors. Strip away the jargon and create a clear, 90-day execution plan to help you find, bid, and win your first federal contract. No fluff—just the essential marketing and compliance strategies you need to be taken seriously by federal buyers.

What We’ll Cover:

* Demystifying the Market: Understanding where your specific product or service fits in the $700B+ federal budget.

* The "First Impression" Audit: Crafting a Capability Statement that proves you are a "low-risk" choice even if you’re new.

* Mastering the Portals: Beyond SAM.gov—how to use SBA’s Small Business Search (SBS) and agency-specific portals.

* The "Foot-in-the-Door" Strategy: Why your first contract should probably be a subcontract, and how to find the right Prime partners.