Digital Marketing Playbook

Event description

When you're working hard to run your business, keeping up with your marketing can be tough. In this session, you’ll learn to optimize your digital marketing strategy to fit your business goals, time, and budget.

We will show you how to maximize the value of free tools, like your Google listing and social media channels, and to confidently invest your limited marketing dollars in paid strategies that work.

Find out:

• How to take control of your FREE Google listing to help customers find you
• How to use your social channels to keep customers engaged
• How to optimize your website to generate sales
• How SEO works and why blogs might give you an extra boost
• When to pay (or not) for digital ads on Google, Facebook, and Instagram

Speaker: Laterika Staton, ASBTDC Education & Event Specialist