Marketing 101: Plan, Execute & Grow Your Customer Base - Let's Talk Business Session 8

Event description

About the Series – Organized by the SBA Lower Rio Grande Valley District Office
Introducing the “Let's Talk Business Series”, a 12-part program connecting entrepreneurs with federal, state, and local small business resources. Whether you're a budding entrepreneur or want to grow your business, this series presents essential business topics, provides a forum for networking, and promotes success in today’s dynamic business environment. Participants may attend one, two, six, or all sessions.

Session 8 – Marketing 101: Plan, Execute & Grow Your Customer Base

Marketing is a solution-driven process that benefits both the customer and the business owner. While advertising is important, it is only a single component of the entire marketing process. A marketing plan is the blueprint of strategies to help you win and retain customers. Considered the heart of your business, a marketing plan includes detailed information about your business location, product and service prices, promotional methods, and the product itself.

Does your business have a clear marketing plan? Now, more than ever, it’s important for you to know how to distinguish your business from the competition and how to reach your ideal customers. This session, presented by the UTRGV Small Business Development Center, is designed to help both new and established businesses develop or refresh their marketing strategies to achieve measurable growth. A strong marketing plan doesn’t just attract customers—it leads to satisfied clients, valuable referrals, and a steady stream of new business.

Session highlights:

• Understanding the 7 Steps of the Marketing Process
• Identifying Your Target Market
• Determining Your Pricing Strategy
• Creating Customer Awareness
• And much more!

For more info, contact Veronica Z. Ortega, EDS at 956-427-8535 or veronica.ortega@sba.gov

About the UTRGV Small Business Development Center:

The UTRGV Small Business Development Center (SBDC) provides quality business advising, training, and market research to existing and prospective business owners in the Rio Grande Valley. Through its certified and professional business advisors, the center provides a wide array of management and technical assistance to business owners to strengthen business performance and sustainability. The SBDC also provides relevant business training, holding numerous seminars on an incredible array of topics, ranging from existing and pre-venture business planning to marketing, financing, compliance, and management.

Disclaimer

The U.S. Small Business Administration provides programs and services on a nondiscriminatory basis. Moreover, SBA can make reasonable arrangements for persons with disabilities if requested at least two weeks in advance.

The SBA's participation does not endorse any opinion, product, or service of the organizations in attendance. The SBA organizes informational workshops for business development purposes only.