Marketing Strategy

Event description

In this **FREE Webinar**, you will learn that Marketing is more than advertising. Marketing Strategy provides you with an introduction to marketing methods & tools to maximize your customer reach.

This session covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies.  

At the end of this session, you will know how to:

   * Outline your marketing strategy

   * Test your marketing message

   * Choose the right sales channel

   * Implement your marketing strategy

This is part of the second Workshop Group (Polishing Your Business Idea, Marketing Strategy & Social Media Marketing) in SCORE’s multi-part series: Workshop 1 - Small Business Success: Mastering the Essentials, and Workshop Group 3 - Demystifying Financial Foundations, Funding Your Dream & Creating Realistic Financial Projections.

Please connect at least 5 minutes in advance to be sure you have a good connection.