Relationship Marketing 102: Smarter Email Mktg, CRM, Tools, etc.

Event description

Relationship Marketing 102: Smarter Email Marketing, CRM Tools, Automation, and your Customer's Journey

(This is the follow-up to the Introductory 101 session.) Email marketing has evolved far beyond occasional newsletters. In this class, you’ll learn how to use a (Customer Relationship Management) CRM-connected email system to support every stage of the customer relationship. Topics include list building, opt-ins, segmentation, automation, customer journey emails, and re-engagement strategies. You’ll also learn how CRM tools track customer history and improve follow-up across sales and service. The session highlights practical ways AI can assist with content creation, automation logic, and performance analysis without replacing human judgment or relationship-building.