How to Design Your Website to Attract, Engage, and Convert More Customers-A National Small Business Week Learning Lab Webinar

Event description

Are people visiting your website but not booking, buying, or leaving right away? Many small business websites are missing the fundamental elements that help clients navigate their website, build trust, and drive conversions.

Join SCORE mentor and marketing strategist Tim Contado as he introduces a practical approach to website design grounded in behavioral science. You’ll discover how to create a website that clearly communicates your message to visitors, builds trust, and motivates them to take action. What You’ll Learn:

• Why most visitors don’t read websites and what they do instead
• How System 1 thinking affects first impressions and decision-making
• How to use nudge theory to guide visitors toward action
• What “friction” is on a website and how it prevents conversions
• How to structure pages to improve clarity, trust, and engagement
• Simple ways to make your website easier to use without redesigning everything
• How to evaluate your website objectively and prioritize improvements

This webinar is part of the National Small Business Week Learning Lab, happening May 6-7, 2026, featuring free educational content, mentor connections, and a community of entrepreneurs.