Strategic Marketing for Business Growth - Pittsburgh

Event description

A no-cost, hands-on marketing workshop for small business owners and entrepreneurs ready to build smarter strategies, show up with confidence, and grow their impact in diverse markets.

What you'll walk away with: 

• A framework for building a practical, budget-conscious marketing plan
• Strategies for positioning yourself as the trusted face of your brand
• Cultural insights for connecting authentically with diverse audiences
• Real-world tactics from business leaders across industries
• Peer connections and an open Q&A with our panel

Session 1: Marketing plan foundations 

Core components of a practical marketing plan, budget-conscious strategies for small businesses, and aligning your marketing with your business goals

Session 2: Marketing yourself & building public trust

Personal branding for business leaders— visibility as credibility, building community trust over time, and positioning yourself as the face of your brand

Panel Discussion: "Marketing that works in the real world" 

Hear how marketing elevated panelists’ organizations, navigating cultural nuance in messaging and outreach, digital vs. traditional channels, low-cost, high-impact tactics, lessons learned + audience Q&A