Ready for Takeoff: Strategies for Export Success Session 3: Export Marketing & Meeting Strategy

Event description

Session 3: Export Marketing & Meeting Strategy

Learn how to craft your international value proposition, increase visibility, and make meaningful connections with buyers and partners. This session covers effective marketing materials and how to approach trade show and virtual matchmaking meetings with confidence.

A special guest from the Washington Department of Agriculture (WSDA), Julie Johnson, may join us to share export assistance programs and international marketing resources specifically designed to support food and agricultural businesses.

Key takeaways:

•        Create a compelling international value proposition
•        Maximize time at trade events and matchmaking sessions
•        Apply strategies for successful business meetings

Presenter:  Christy Mastin is a Washington SBDC international trade business advisor based in Kennewick. She brings nearly a decade of experience in international sales for a family-owned company, along with a strong background in commercial lending, including agribusiness financing. Christy specializes in helping businesses grow through exporting.